PressOne Africa is an early-stage startup helping entrepreneurs retain their customers, through a centralised voice communication platform. We are on a mission to help entrepreneurs across Africa build more customer-centric businesses. With our business phone systems, entrepreneurs, no matter the size of their business, can handle customer communication like global brands.

We are recruiting to fill the position below:

Job Title: Web Content Specialist

Location: Lagos
Employment Type: Full-time

Job Description

• In this dynamic role, you’ll be the architect of our website content. Your words will educate visitors, showcase our features, and turn interest into action.
• We’re looking for a skilled writer and strategic thinker who thrives in a fast-paced startup environment.

To Carry Out Your Role

• Develop and execute content plans to expand PressOne Africa’s website with engaging, informative, and SEO-friendly pages.
• Craft compelling copy for feature pages, use case pages, comparison pages, and other website sections that drive customer understanding.
• Collaborate with designers and the SEO Specialist to optimize pages for both users and search engines.
• Maintain a consistent brand voice and style guide ensuring all content aligns with our messaging.
• Track content performance metrics and identify opportunities for improvement.

Your Key Responsibilities

• Content Creation: Write and edit engaging, informative, and SEO-friendly copy for various web pages, including product pages, feature pages, and landing pages.
• Content Strategy: Collaborate with marketing and product teams to develop a content calendar aligning with our overall marketing goals.
• Brand Consistency: Ensure all web content maintains a consistent brand voice, tone, and style.
• Optimisation and Updates: Regularly review and update existing website content to enhance user experience and boost search rankings.
• Reporting & Analysis: Use web analytics to track content performance (page views, time on page, bounce rates) and identify areas for improvement.

Requirements
What You Should Have:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4+ years of experience in web content writing, with a portfolio showcasing your work.
• Excellent writing, editing, and proofreading skills.
• Basic knowledge of SEO best practices and keyword research.
• Proficiency with WordPress is a plus.

The Ideal Candidate:

• A gifted storyteller with a passion for crafting persuasive web copy (minimum 3 years of web content writing experience).
• Excellent writing and editing skills, with a keen eye for detail.
• Basic understanding of SEO principles and how to write for the web.
• Experience using a content management system (CMS) like WordPress.
• Self-starter with strong organisational skills and ability to manage multiple projects.

Your Importance as a Content Marketing Specialist:

• You’re our website wordsmith! Your captivating and optimised content will turn PressOne Africa’s website into a powerful lead generation and brand-building tool. This role is essential for driving traffic, educating visitors, and ultimately boosting conversions. Join us and make your words the foundation of our online success!

Challenges You Will Have to Surmount:

• Balancing engaging storytelling with clear and concise product descriptions.
• Creating web content that ranks well in search results.
• Keeping up with the demands of a growing website and diverse content needs.

Benefits

• Play a central role in shaping how PressOne Africa presents itself to the world.
• Drive tangible growth through well-crafted web content.
• Work in a collaborative and fast-paced startup environment with a passionate team.
• Competitive salary and benefits package.

Application Closing Date
Not Specified.