ReelFruit (www.reelfruit.com), founded in 2012, is the market leader in the healthy snack category, pioneering the introduction of healthy dried fruit as a snack in the Nigerian market. The company was founded on a mission to build a scalable agribusiness to add value to the local fruit value chain, produced, package and distribute locally made snacks that could sit on any shelf in the world!

We are recruiting to fill the position below:

Job Title: Traditional Trade Lead

Location: Yaba, Lagos
Employment Type: Full-time

Job Summary

• The Traditional Trade Lead will lead the execution of ReelFruit’s traditional trade strategy within Lagos.
• The role is responsible for managing a field sales team, driving customer acquisition, increasing market share, and ensuring execution excellence in open markets and traditional trade accounts.
• The ideal candidate is a self-starter with experience navigating Lagos’ diverse retail landscape.

Duties and Responsibilities
Team Leadership & Management:

• Supervise and mentor merchandisers and supervisors
• Set team targets and KPIs, provide regular feedback and coaching
• Monitor performance and drive accountability

Sales Strategy & Execution:

• Develop and implement trade-specific sales strategies
• Align sales initiatives with the company’s commercial goals
• Conduct ongoing market intelligence and competitive analysis

Customer Relationship Management:

• Build and nurture relationships with existing clients and key partners
• Ensure excellent post-sales engagement and satisfaction
• Oversee the effective management of key distributor and trade accounts

Sales Reporting & Analysis:

• Analyze data to inform decisions and improve execution
• Provide timely market insights and actionable sales reports
• Forecast and project market trends in collaboration with leadership

Lead Generation & Qualification:

• Identify and qualify new business opportunities within Lagos’ open market
• Maintain and update leads accurately within CRM systems
• Support business development efforts to expand client base

Cross-functional Sales Strategy Execution:

• Collaborate with marketing to implement sales campaigns
• Align with product and support teams to understand offerings and deliver superior service
• Represent field challenges and insights in internal strategy sessions

Educational Qualifications, Experience & Requirements

• B.Sc./HND in Marketing, Business Administration, or related discipline
• Minimum of 3 year’s experience managing open market/traditional trade accounts in Lagos
• Previous experience in consumer-packaged goods (CPG/FMCG) is a plus
• Strong communication, presentation, and negotiation skills
• High proficiency in sales data interpretation and use of CRM tools
• Strategic thinker with hands-on execution skills
• Demonstrated ability to lead a team and drive performance in a fast-paced environment

Application Closing Date
31st July, 2025.