Incel Tourism LLC is one of the leading Destination Management Company based in Dubai, United Arab Emirates with a full fledge office in Lagos, Nigeria to cater for the growing Sub Saharan African market. As a licensed Inbound Tour Operator in UAE, the services we render to visitors, tourists and business travelers include taking care of all their travel arrangements including Visas, Flight Tickets, Hotel Booking, Tour Services and also MICE .

We offer a spectrum of tailor-made tours packages covering cultural, historical and modern attractions of Dubai, Abu Dhabi and the other emirates of Sharjah, Ajman, Ras Al Khaimah, Um AlQuwain and Fujairah. Local services range from Hotel Bookings, Desert Safari Tours, Dubai City Tour, Airport Transfers, Medical Tourism, Dhow Cruise Dinner Dubai, Abu Dhabi City Tour, Burj Al Arab Tour Dubai, Dinner in Desert Dubai, Wild Wadi Water Park Tour, Burj Khalifa Tour Dubai, Water Park Dubai, Sharjah Tour Packages, Global Village Tour, Big Bus Tour Dubai, Al Ain Tourist Attractions, Wonder Bus Tours Dubai, Dubai Dolphinarium, Hatta Mountain Wadi, Jet Ski Tour Dubai, Fujairah East Coast Tour, Ski Dubai, Legoland Tour Dubai, IMG World of Adventures Dubai tour, Dubai Helicopter Tour, Oman Musandam Tour Dubai, Seaplane Tour Dubai and a host of other great places. Incel Tourism LLC has a full range of first class services and strives to be a world class tour company. Our goal is to introduce the beauty of U.A.E to the world, to share with our valuable guests the rich Arabian culture and history of U.A.E. Incel Tourism utilizes people, technology and service to be the tourism company of choice for all.

We are recruiting to fill the position below:

Job Title: Social Media Executive

Location: Lagos

About the Role

• We’re looking for a Social Media Executive who can be the voice of our brand across platforms and drive real engagement with our audience.
• This isn’t just about posting content we need someone who understands the why behind every post, can spot trends before they blow up, and builds genuine communities around what we do.
• You’ll own our social media strategy from the ground up, develop content that resonates, engage meaningfully with our audience, and track what’s actually working.
• You’ll be creative, analytical, and ready to adapt when the algorithm changes overnight.

What You’ll Do
Social Media Strategy:

• Develop and execute a comprehensive social media strategy that aligns with our business goals and brand voice
• Define audience personas and tailor messaging for different platforms (Instagram, TikTok, LinkedIn, Twitter/X, YouTube, etc.)
• Set quarterly social media objectives and KPIs, then actually hit them.
• Stay on top of platform changes and emerging trends to keep us ahead of the curve.
• Collaborate with leadership to align social initiatives with overall brand positioning.

Content Creation & Curation:

• Plan, create, and curate engaging content across all platforms (mix of videos, graphics, stories, reels, etc.)
• Develop a consistent posting schedule that keeps our audience engaged without burning you out.
• Write compelling captions and copy that reflect our brand personality.
• Build and manage a content calendar that balances promotional, educational, and entertainment value.
• Work with design and video teams to produce high-quality visual content.

Community & Engagement:

• Build and nurture an active, engaged community by responding to comments, DMs, and mentions in a timely, authentic way.
• Foster conversations that actually matter—we want real connections, not vanity metrics.
• Identify and engage with brand advocates and influencers in our space.
• Run community-building initiatives like campaigns, challenges, or Q&As
• Monitor sentiment and address feedback (positive and negative) thoughtfully

Analytics & Optimization:

• Track performance across all platforms using analytics tools and dashboards.
• Analyze what’s working and what isn’t—and have the data to back it up.
• A/B test content formats, posting times, and messaging to continuously improve results.
• Provide monthly/quarterly reports that show real business impact, not just vanity numbers.
• Use insights to inform future strategy and content decisions. Cross-Functional Collaboration.
• Partner with Marketing, Communications, and Product teams to ensure social supports larger initiatives.
• Brief internal teams on social performance and key audience insights.
• Support product launches and campaigns with strategic social amplification.
• Collaborate with Customer Service on social listening and rapid response.

What We’re Looking For
Experience & Skills:

• Interested candidates should possess a Bachelor’s Degree
• 3+ years of hands-on social media experience managing multiple platforms.
• Proven track record of growing engaged audiences (not just follower counts)
• Strong understanding of social media algorithms and platform best practices.
• Experience developing and executing social media strategies that drove measurable business results.
• Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social, or similar).
• Experience with analytics platforms and the ability to turn data into insights.
• Familiarity with content creation tools, video editing software, or graphic design is a plus.

Qualities We Value:

• Creative thinker who can come up with original content ideas and campaigns.
• Data-driven mindset; you make decisions based on evidence, not hunches.
• Excellent written and verbal communication skills.
• Ability to adapt quickly; you know social moves fast.
• Strong project management skills and ability to juggle multiple initiatives.
• Genuine passion for social media and online communities (not just treating it as a job).
• Collaborative spirit: you work well with teams across the organization.
• Detail-oriented but not paralyzed by perfection.

Application Closing Date
25th September, 2026.