Promasidor – We are an African company proud of our heritage and totally committed to the continent. We manufacture, market and sell unique brands which bring practicality and pleasure to millions of consumers across Africa.

We are recruiting to fill the position below:

Job Title: Sales Territory Coordinator

Location: Calabar, Cross River

Job Purpse / Objectives

• To effectively lead and manage all depot territory activities to achieve a high level of customer service and satisfaction at a profit whilst ensuring full compliance with company policies and procedures.

Key Responsibilties / Activiities

• Drive daily engagement with STEs to review customer performance and agree on timelines for execution.
• Manage the day-to-day sales operations of the depot/sales territories, including all assets within the depot and vans for secondary sales.
• Identify competency gaps among STEs and implement measures to close these gaps.
• Monitor and analyse product stock against sales forecasts to ensure zero stock-outs (OOS).
• Oversee inventory management to guarantee zero expired or obsolete stock, ensuring strict adherence to the FIFO principle.
• Ensure all stock returned from customers complies with the stock return policy.
• Proactively check and raise alerts on stock issues that may render items unsellable.
• Liaise with insurance providers to secure 100% coverage of all inventory at the depot.
• Manage depot costs in line with company policy and budget.
• Monitor and analyse distributor performance, supporting them to increase capacity and efficiency.
• Ensure full compliance with credit exposure policies for all distributors.
• Organize and lead quarterly distributor meetings to review health check reports and implement performance improvement plans.
• Work closely with onsite security to safeguard Promasidor goods and assets.
• Monitor, analyse, and report Month-to-Date (MTD) and Year-to-Date (YTD) sales performance by Depot, Category, Brand, and SKU to the Regional Sales Manager.
• Develop, agree, and review route plans with the sales team to ensure all customers are effectively captured and serviced.
• Track and review territory performance across STEs, Customers, Categories, Brands, and SKUs.
• Ensure strict price compliance within the territory and provide timely reports on competitor activities.
• Establish and maintain customer relationships by scheduling and attending meetings (in person, by phone, email, or approved digital platforms).
• Maintain accurate documentation and reconciliation of all business transactions.
• Drive sales team motivation through implementation of incentive schemes and enforce appropriate sanctions for non-compliance.
• Take full ownership of Route-to-Market activities and manage all related personnel, including STEs, OMSRs, and VSRs.

Job Requirements
Qualifications and Experience:

• BSc Degree in Business or related fields
• 5 – 7 years experience in sales preferably in the manufacturing industry.

Knowledge & skills:

• Strong understanding of customer and market dynamics.
• Extensive experience in all aspect of FMCG distribution chain
• Organising and planning
• Business acumen
• Service level monitoring
• Basic Selling skills
• Data analysis and utilisation.

Personal Attributes:

• Negotiating
• Analytical
• Interpersonal Skills
• Relationship Management
• Decision Making
• Customer relationship
• Strategic Thinking
• Leadership skills.

Application Closing Date
Not Specified.

How to Apply