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2 Sep 2024

Sales & Marketing Manager at a Reputable Company

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Sales & Marketing Manager

LOCATION: Gudu -District, Abuja-FCT, Nigeria

Responsible to The General Manager, for revenue production for the hotel, and meeting or exceeding planned revenue objectives for room’s events, seminars, & conferences. Manages all areas of sales according to The Hotel standards to achieve a professional rapport within the local business community. This position requires a “hands-on” approach, actively involved on a daily basis in securing, qualifying and following up on leads to book specific business.

Duties and Responsibilities:

Profit Management

  • Meets or exceeds the expected budget for the hotel.
  • Prepares hotel’s Annual Marketing plan.
  • Prepares departmental budget that correctly reflects the hotel’s business plan.
  • Forecasts occupancy fluctuations and directs selling activities tomaximize revenues.
  • Knows the hotel’s demand segments, sources of business for each, and balances market segments according to supply and demand.
  • Knows the principal competition for each market segment and takes advantage of hotel’s strengths against each competitor.
  • Accurately forecasts occupancy changes based on changing market conditions (additions to supply and demand, etc.).

Guest Services

  • Supports guest service as the hotel’s driving philosophy.
  • Personally demonstrates a commitment to guest service by responding to guests’ needs.

Marketing and Sales Management

  • Develops/assists with development of the hotel’s marketing and sales plan based on the hotel’s position and strengths within each market segment.
  • Implements hotel’s marketing and sales plan.
  • Analyzes and understands the competition’s strengths and weaknesses for each market segment and successfully directs marketing activities against each.
  • Identifies and maintains constant communications with the hotel’s key accounts.
  • Actively sells room nights through outside sales calls, telemarketing, tours, etc.
  • Actively sells to in-house guests (greeting tours, talking with guests at continental breakfast to surface additional leads, etc.).
  • Knows the competition well. In addition, is familiar with all “business” in the market, where that “business” stays and why.
  • Uses the resources available in the Brand manual to surface, call on, and track potential business.

Human Resources Management

  • Ensures that hotel employees (specifically front desk staff) are familiar with key accounts and “specifics” (special rates, special requirements, etc.) relating to business booked in the hotel.
  • Helps to develop management talent by acting as a mentor for direct reports.
  • Any other duties assigned by the General Manager
  • Sales and Marketing Manager Requirements and Qualifications
  • Bachelor’s degree in business or related field
  • 5+ years’ experience in management in a corporate setting
  • Transformative approach to leadership that inspires and empowers others
  • Aware of the latest market trends and shifts, as well as projections for the future
  • Evidence of ability to innovate and implement change successfully
  • Exceptional communication and presentation skills
  • Able to be persuasive and procure buy-in from upper management
  • Solid computer skills and awareness of web-based marketing and social media
  • Driven and committed to success while maintaining integrity
  • The remuneration package payable is negotiable.

JOB SPECIFICATION AND KEY PERFORMANCE

  • Meets or exceeds the expected budget for the hotel.
  • Prepares hotel’s quarterly Event marketing plan
  • Produce weekly forecasts of Event activities to maximise revenues
  • That you spend most of your time selling the “product” – the hotel
  • Produce & circulate function sheets of event to departments involved in operations.
  • Knows the principal competition’s for each market segment and takes.
  •  Implements hotel’s marketing sales plan.
  •  Actively sells hotel guest & conferencing facilities at nights through outside sales calls, telemarketing, tours, etc.
  • Ensure events& rooms revenue production for the hotel, and meeting or exceeding planned revenue objectives for events, seminars, & conference.
  • Ensure you manages all areas of events sales according to the hotel Greenwich hotel standard to achieve a professional rapport within our business community.
  • That you spend most of your times selling “ product” – the hotel
  •  Proper record keeping of guest’s profile.
  • Produce report on visit to track down potential guests for the records.
  • Maintaining of data base list of all event contacts.
  • Response to guest’s feedback form either by mail or text messages.
  •  Following up on leads to book specific business.

Deadline: Sep 5, 2024




Method of Application

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