Job Description

As a Sales and Marketing Specialist, you will play a vital role in driving revenue growth and promoting the company’s products or services. You will be responsible for developing and implementing effective sales and marketing strategies to reach potential customers, generate leads, and convert them into loyal clients. The role requires a blend of sales expertise and creative marketing skills to maximize business opportunities and achieve targets.

Strategic Effectiveness

• Developing and implementing sales strategies for the increase of market share and profitability on a sustainable basis in line with the Annual Business Plan (ABP).
• Delivered growth & achieved target on all key P&L metrics –   volume, revenue, market share.
• Deliver a target a volume in Edible Oil with PBT target.
• Manage key customer relationships to maximize business and share
• Identify and analyze potential markets, target customers, and industry trends.
• Develop comprehensive sales plans and strategies to achieve company sales targets.
• To open new accounts and drive sales volume growth for our Sesame products in the African market.
• Understanding customer requirement in terms of quality, characteristics, end usage and be able to suggest best product from Olam portfolio to customer.
• Develop an in-depth understanding of the downstream side of business i.e. manufacturing element, trade and brokered part of supply chain.

Operational Effectiveness

• Define marketing campaigns and initiatives.
• Utilize various marketing channels, including digital, social media, email, and traditional methods.
• Develop content for marketing materials, website, and social media platforms to drive brand awareness.
• Monitor and analyze the effectiveness of marketing campaigns, making data-driven improvements as needed.
• B2B Sales & Business Development, Product Development, Key Account management and development
• Achieve sales in Wholesale Channel & other emerging channels.
• Lead and manage the demand of inventory through forecasted demand to cover market requirements.
• Ensure high motivational levels in the team and get the team aligned with the overall strategy that we follow in-country.
• Unearthing new products that can be added on the portfolio with synergies across supply chain.

Requirements

• Loves to travel and cares about customer’s problem while keeping in mind company’s commercial interest for a win-win relationship.
• Strong connect and experience of working with top retailers, preferably in the agricultural commodities space.
• Strong commercial skills to enable and deliver business goals.
• Strategic and preferred partner of customer and successfully deliver win-win for both Olam and customer requirements.
• Ambitious about building career in food industry.