25 Dec 2024

Sales Force Automation Specialist at BIC Nigeria

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BIC® products are known and appreciated all over the world for their quality, their affordability and ease of use. The ballpoint pen, the pocket lighter, the one-piece shaver are all part of the daily lives of millions of consumers. These products make BIC® one of the best known international brands, present in 3.2 million retail outlets, in more than 160 countries. As we explore the tremendous opportunities ahead, we have a need for dedicated and dynamic employees to help build our team.

We are recruiting to fill the position below:

Job Title: Sales Force Automation Specialist

Job ID: 6619
Location: Lagos
Category: Sales

Job Description
SFA( Sales force automation) Management in NIGERIA:

  • Data Owner for all Distributors Sales Rep, Retail Outlet Master, Wholesalers Mapping , channel mapping.
  • ASSABIL app training for salespeople and supervisors (lots of time in the field to properly train them individually)
  • Technical support in case of challenges using ASSABIL by sellers
  • ASSABIL Backoffice set-up and training for distributors
  • Technical support in case of problems using ASSABIL Backoffice by distributors
  • Creation / modification / update of the customer database (POS)
  • Creation / modification / update of the daily routes of the  in ASSABIL
  • Creation / modification / update of BIC products & selling prices
  • Creation / modification / update of promotions
  • Capturing master data from multiple sources and integrating into an operational data store for replication to other destination systems if possible.
  • Manage the quality of data, consistent classification and data-reconciliation issues. [Ex: Creating and Updating]
  • Weekly/Monthly Master data cleansing activities. [Ex: Weekly outlet master reconciliation report, Dormant Customer Review]
  • Configure and maintain the SFA phones for sales representatives,
  • Train the sales representatives and distributors,
  • Provide troubleshooting support in case of issues,
  • Update price lists when necessary,
  • Create new products in the SFA tool,
  • Create and update the sales representatives’ routes,
  • Create and update questionnaires for merchandisers

Integrity of Data:

  • Ensure integrity of all data in the Assabil
  • Secondary sales data reconciliation is done between systems & sign off at the end of each period.
  • Ensure all monthly sales related data are transmitted by Distributors and are fully available in SFA by closing dates.
  • Manage SFA/Assabil user logins (Create, Update) for the top Management
  • Manage all information field operation CRM related complaints from the end users and solve them open path to fast & accurate information in data base.
  • Sales Reports template creation into a meaningful dashboard through Power BI

Sales Tools Management:

  • Owner of all Smart phone data base Phone Ids vs User name and phone number (Excel file to be updated)
  • Smart phones subscriptions provider management- data usage vs cost per phone
  • Configuration of telephones for salespeople and supervisors

Sales Team Bonus calculation/ Customer Year End Rebate:

  • Generate the sales team performance from Assabil and share it with respective Sales Managers for alignment
  • Prepare the year end rebate Actual budget for payment approvement based on signed trade terms
  • Manage all sales related data Claim from trade and sales force
  • Work with Regional Sales Managers to ensure 100% accuracy of all sales made outside the SFA Assabil
  • Support Customer service to obtain additional secondary sales data needed

Information Reporting:

  • Publish IMS sales reports for top management and field sales team to monitor target vs achievement both in area level and category wise.
  • Update the customer classification in SFA according to performance/relocation
  • Track the deployment of all POSM in the trade, provide monthly reports
  • Secondary Sales target vs achievement for sales Managers to monitor performance vs target/category /channel/region
  • Monitor daily stock Inventory in Distributor, Area & region.
  • Conduct Customer ranking and evaluation

Key Performance Indicators / Key Figures

  • Secondary Sales Report
  • Customer daily Stock Inventory
  • POS sales hierarchy based on performance
  • Monitor the sales KPIs – Strike Rate Average Basket Product Product performance at Point of purchase
  • Sales Performance/region/channel/category

Requirements (R= Required – D = Desired)
Simple Criteria:

  • R – At least 2-3 years in a Sales Information Management System preferably in FMCG Industry
  • R – Perfect knowledge of Microsoft operating systems, especially POWER BI
  • R- Proficiency in SFA tools, with the ability to configure and customize them according to needs. Knowledge of CRM, ERP tools, and cloud environments
  • D – Some sales experience would be beneficial

Complex Criteria
Professional skills:

  • R – Business and results oriented with proven negotiation skills
  • R – Be able to identify new sales opportunities (new customers, new segments)
  • R – Hard working, rigorous, well organized and able to work autonomously
  • R – Good business acumen (understanding of our business model involving different stakeholders from brand to distributors to retailers/trade to consumers)
  • D – Capacity to deal with reporting and meet tight deadlines
  • D – Analytic, accurate and quick interpretation of figures

Personal skills:

  • R – A self-starter, working under their own initiative… and a completer/finisher
  • R – Ability to analyze and provide clear recommendations
  • R – Build strong relationships with both key external and internal customers
  • R – Energy and passion for achievement of own commitments and delivering company objectives

Previous / Professional Experience

  • A minimum of 3 years of experience managing an SFA or CRM solution, with a solid understanding of business processes, and 1-2 years of experience in a Sales Information Management System, preferably in the FMCG industry

Additional Information

  • IT degree / advanced degree preferred
  • Software engineering skills
  • Architecture design, systems
  • System design / development integration
  • General database admin
  • DTS / BCP / ISQL
  • Query construction
  • Understanding of architecture / features
  • Use of WL Analyst
  • SQL , database
  • Valid driving license
  • No direct people management.
  • Speaks fluent English. Knowledge of local language(s) a plus.
  • Ready to travel intensively within the assigned territory and work on the field (70% of the time)
  • International mobility a plus

Application Closing Date
Not Specified.




Method of Application

Submit your CV and Application on Company Website : Click Here


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