For over three decades, SIMS Nigeria Limited has grown from a single store to a nationwide business in the consumer electronics space with locations across Nigeria. Our journey of consistent growth and dedication has been driven by a commitment to quality in every aspect of our business. From our highly skilled and well-informed staff to the innovations and processes we bring to bear to ensure each customer receives top-tier service and dependable products.

With pride, we believe we are on a journey to building a legacy rooted in trust, innovation, and exceptional standards riding on our partnership with Samsung, Royal Electronics, Panasonic, Philips, Beko, Kenwood, Powermatic, and many others. Our values continue to guide us, allowing SIMS Nigeria Limited to thrive in a constantly evolving market while delivering lasting value to our customers, partners, and people across Nigeria. With premium products and unmatched service, we are honored to represent these trusted brands in Nigeria, bringing innovation and quality products directly to our customers with the sole aim of enriching their lives. As we continue to expand and adapt to meet the growing needs of our market, SIMS Nigeria Limited remains committed to setting the standard in product quality and service across the nation.

We are recruiting to fill the position below:

Job Title: Sales Executive (Trade)

Locations: Akure – Ondo, Ekiti, Abeokuta – Ogun, Ilorin – Kwara
Employment Type: Full-time

Role Overview

• The Sales Executive (Trade) is responsible for driving sales through trade channels by developing and maintaining relationships with dealers, distributors, retailers, and other business partners.
• The role involves achieving sales targets, expanding market coverage, ensuring product availability, and identifying new business opportunities.

Key Responsibilities

• Develop and maintain strong relationships with dealers, distributors, retailers, and trade partners.
• Drive sales and achieve assigned monthly and annual sales targets.
• Identify and develop new customers and business opportunities within the assigned territory.
• Visit customers regularly to promote products, take orders, and strengthen business relationships.
• Monitor market trends, competitor activities, pricing, and customer preferences.
• Ensure effective product distribution and availability across assigned trade channels.
• Follow up on customer orders, deliveries, payments, and outstanding balances.
• Negotiate sales terms and commercial arrangements within approved company guidelines.
• Prepare and submit daily/weekly/monthly sales reports and market feedback.
• Resolve customer complaints and ensure a high level of customer satisfaction.
• Ensure compliance with company sales policies, procedures, and pricing guidelines.
• Work closely with the Sales, Logistics, Finance, and Customer Service teams to ensure smooth order fulfillment.

Key Requirements

• Bachelor’s Degree / HND in Business Administration, Marketing, Sales, or a related field.
• Minimum of 3years of relevant sales experience, preferably in trade sales, distribution, FMCG, consumer electronics, or retail.
• Proven ability to meet and exceed sales targets.
• Strong customer relationship and negotiation skills.
• Good knowledge of the assigned market and trade channels.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and achieve results with minimal supervision.
• Proficiency in Microsoft Office and basic sales reporting tools.
• Willingness to travel extensively within the assigned territory.

Application Closing Date
2nd September, 2026.