Principal Responsibility

The Sales Executive is accountable for delivering volume and revenue targets within a defined geographical area by effectively managing distributors, bakeries, and retail channels. The role emphasizes deep market penetration, customer satisfaction, credit management, and cross-functional collaboration with the Technical Services and Supply Chain teams.

Duties

• Drive area sales performance to meet or exceed monthly, quarterly, and annual targets in line with national sales goals.
• Develop and maintain strong relationships with flour distributors, bakers, wholesalers, and sub-distributors.
• Execute customer acquisition and route-to-market strategies, ensuring numeric and weighted distribution growth.
• Work closely with Technical Service Officers (TSOs) to deliver cost-saving initiatives and technical support to bakers.
• Monitor baking costs, flour consumption, and feedback from bakers to inform sales strategy.
• Track in-market stock levels, customer order cycles, and ensure timely order processing and delivery.
• Enforce compliance with credit policies; manage receivables and escalate overdue accounts appropriately.
• Provide weekly reports on sales trends, competitor activities, field intelligence, and performance gaps.

Key Performance Indicators (KPIs):

• Sales Volume and vs. monthly targets
• Customer coverage and retention rate
• Distributor performance and stock rotation
• Weekly stock tracking
• Sales team productivity and Daily Customer Visit
• Credit compliance and collection performance
• Market visibility and execution of activations

Qualifications & Experience:

• Bachelor’s degree in marketing, Business Admin, or related discipline
• 3-5 years in FMCG/FLOUR sales
• Not more than 35 years of age
• Proven ability to manage distributors and bakeries
• Proficient in Excel and sales reporting tools
• Strong interpersonal, negotiation, and communication skills
• Understanding of the flour supply chain and bakery operations
• Willingness to travel extensively within the assigned area