ReelFruit (www.reelfruit.com), founded in 2012, is the market leader in the healthy snack category, pioneering the introduction of healthy dried fruit as a snack in the Nigerian market. The company was founded on a mission to build a scalable agribusiness to add value to the local fruit value chain, produced, package and distribute locally made snacks that could sit on any shelf in the world!

We are recruiting to fill the position below:

Job Title: Sales Executive

Location: Benin, Edo
Employment Type: Full-time

Job Summary

• The Sales Executive is responsible for driving revenue growth and market penetration by generating leads, converting prospects, maintaining customer relationships, and executing regional sales strategies in assigned territories (Benin).
• This role is crucial in supporting ReelFruit’s expansion objectives and ensuring visibility and product performance in the field.

Duties Responsibilities 
Prospecting & Lead Generation:

• Identify and research potential clients within assigned territory.
• Qualify leads and determine conversion potential.
• Develop and execute a structured prospecting plan to attract new clients.

Relationship Building & Account Management:

• Establish and maintain strong relationships with key decision-makers.
• Understand customer needs and propose solutions that align with their business goals.
• Manage accounts to drive upselling and cross-selling opportunities.

Industry Knowledge & Product Expertise:

• Stay up to date with industry trends and market dynamics.
• Maintain a strong understanding of ReelFruit’s products and offerings.

Sales Calls & Presentations:

• Conduct effective discovery calls and in-person presentations.
• Handle objections and negotiate contracts with a focus on closing deals.

Sales Strategy Implementation:

• Execute strategic sales plans as defined by the Sales Manager.
• Gather feedback from clients and analyze competitor activity to refine sales tactics.

Performance & Reporting:

• Meet or exceed monthly, quarterly, and annual sales targets.
• Analyze sales performance data to identify gaps and opportunities.
• Submit accurate weekly and monthly sales forecasts and reports.

Educational Qualifications, Experience & Requirements

• HND / B.Sc. / B.A in Business Administration, Marketing, or related field
• Minimum of 3 years proven experience in FMCG sales (dried fruits or food industry preferred)
• Strong communication, negotiation, and relationship-building skills
• Ability to analyze and solve problems using data
• Target-driven, self-motivated, and results-focused
• Collaborative mindset and strong work ethic
• Proficient in reporting and performance tracking.

Application Closing Date
13th March, 2026.