Whip-Smart Service Providers Limited is a HR Recruiting Firm, bridging the gap between job seekers and employers.

We are recruiting to fill the position below:

Job Title: Retail Trade Representative

Location: Ojodu Berger, Lagos
Employment Type: Full-time
Industry: FMCG / Retail

Job Summary

• The Retail Trade Representative is responsible for driving sales growth, ensuring product availability, and maintaining strong relationships with retail outlets.
• The role involves visiting assigned stores, merchandising products, monitoring stock levels, and executing trade marketing activities to maximize brand visibility and sales performance.

Key Responsibilities
Sales & Business Development:

• Achieve assigned sales targets within designated territory
• Identify new retail outlets and onboard them
• Promote company products and secure orders from retailers
• Monitor competitor activities and provide market feedback.

Merchandising & Brand Visibility:

• Ensure proper product display in stores according to company standards
• Implement promotional and trade marketing activities
• Maintain clean, organized, and attractive product shelves
• Ensure correct pricing and visibility of all products

Relationship Management:

• Build and maintain strong relationships with store owners and managers
• Address retailer concerns and resolve issues promptly
• Ensure customer satisfaction and loyalty.

Inventory & Stock Management:

• Monitor stock levels in stores and prevent stock-outs
• Coordinate with distributors to ensure timely product delivery
• Track product movement and report slow/fast-moving items.

Reporting & Administration:

• Submit daily/weekly sales and activity reports
• Maintain accurate records of visits, orders, and collections (if applicable)
• Provide feedback on market trends and customer preferences.

KPIs (Performance Metrics)

• Sales target achievement
• Number of active retail outlets
• Product availability (reduced stock-outs)
• Visibility and merchandising compliance
• Customer/retailer retention rate.

Requirements

• Minimum of OND / HND / BSc Degree in Marketing, Business Administration, or related fields
• 1 – 3 years experience in FMCG or retail sales
• Strong communication and negotiation skills
• Good knowledge of the local market and retail landscape
• Ability to work independently and meet targets
• Basic understanding of merchandising principles.

Key Skills:

• Sales and negotiation
• Relationship management
• Time management and organization
• Market awareness
• Problem-solving skills

Salary
N140,000 monthly.

Application Closing Date
17th May, 2026.