Raphael Group is a professional virtual assistant service company that connects employers with skilled remote assistants. We offer a wide range of services to support individuals and businesses, including scheduling, email management, research, and more. We take the hassle out of finding and hiring qualified virtual assistants, allowing you to focus on growing your business.

We are recruiting to fill the position below:

Job Title: Remote Marketing Lead

Locations: Abuja (FCT), Anambra, Kaduna, Lagos, Ogun, Oyo and Rivers
Employment Type: Full-time (Remote)

Description

• Do you possess a passion for technology and a desire to connect people with the resources they need to thrive? Are you a marketing mastermind who thrives in a dynamic, start-up environment and enjoys tackling exciting challenges? If so, we want you on our team!

About the Role

• As our Remote Marketing Lead, you’ll be the driving force behind crafting and executing a strategic marketing plan that catapults our company to new heights.

Responsibilities
You’ll be responsible for:

• Developing and refining our brand identity: Ensuring it resonates deeply with our target audience and reflects the essence of what we offer.
• Leveraging diverse digital marketing channels: Mastering social media platforms like TikTok, Facebook, and Instagram; crafting compelling email campaigns; optimizing SEO for maximum reach; and creating engaging content that attracts potential clients.
• Conducting thorough market research: Identifying target markets, comprehending customer needs, and analyzing competitor strategies to gain a competitive edge.
• Implementing effective lead generation strategies: Attracting and nurturing potential clients, ensuring our pipeline remains robust.
• Analyzing and optimizing marketing performance: Tracking key metrics, gathering data-driven insights, and continuously refining campaigns for maximum impact.

Others Responsibilities:

• Develop and refine our brand identity, ensuring it resonates with our target audience.
• Utilize various digital marketing channels (social media [TikTok, Facebook, Instagram], email marketing, SEO, content marketing) to increase online visibility and attract potential clients.
• Conduct thorough market research to identify target markets, understand customer needs, and analyse competitor strategies.
• Implement lead generation strategies to attract and capture potential clients.
• Track and analyse marketing metrics to measure campaign effectiveness and provide data-driven insights.
• Lead and mentor a team of marketing professionals.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field.
• 5+ years of experience in B2B and/or B2C marketing, with a proven track record of success.
• Deep understanding of technology marketing and the SaaS industry.
• Strong expertise in digital marketing channels, including SEO, SEM, social media marketing (specifically Facebook, Instagram & Tiktok), and content marketing.
• Proven ability to generate qualified leads and drive sales.
• Excellent communication and teamwork skills.
• Strong analytical and problem-solving skills.
• Passionate about remote work and the impact that our company can have on people’s lives.
• Ability to work independently and as part of a team.
• Creative and innovative thinker, with a passion for technology and marketing.
• Enthusiasm for our mission and values.

Benefits

• Competitive salary: N200,000 – N400,000.
• Flexible remote work environment.
• Opportunity to work on a mission-driven company that makes a real difference in people’s lives.
• Be part of a growing and dynamic team.

Who We Are Looking For:

• We’re seeking a culturally adept marketing leader who possesses a deep understanding of diverse social contexts. Your ability to adapt marketing strategies to resonate with various audiences will be crucial to our success. You’ll thrive in a fast-paced environment and be driven by a desire to constantly learn and evolve. If you’re passionate about connecting people and empowering businesses, we encourage you to apply!

Application Closing Date
27th December, 2023.