Blume Distribution Limited is a privately owned international trading and distribution company of Sonia Foods Industries Limited. The company is an industry leader in the marketing, sales, and distribution of culinary food products. With a focus on quality and customer satisfaction, Sonia Foods Industries Limited has built a strong reputation for delivering top-notch products to markets worldwide. The company’s commitment to innovation and excellence sets them apart in the competitive food industry.

We are recruiting to fill the position below:

Job Title: Regional Trade Marketing Executive

Locations: Abuja (FCT), Kano, Aba – Abia, & Oyo
Employment Type: Full-time

Job Description

• We’re seeking to employ a well-qualified marketing team leader with at least eight (8) years of trade marketing experience and successful at developing and implementing marketing policies, administering budgets, building high-performance teams and creating successful digital marketing campaigns.
• Skilled at facilitating communication between sales and marketing teams to enable project success for each new campaign.
• With experience in using digital marketing tools like SEO, SEM, Mail Chimp, Canva and Trello.

Responsibilities

• Responsible for executing the annual trade support plans across the various trade channels according to the roadmap and in line with brand strategies & priorities.
• Supports the implementation of the outlet classification plan & its regular update quarterly.
• Coordinates with the different stakeholders to develop the different visibility solutions & planograms as well to ensure their proper implementation in the market.
• Supervises the deployment of all merchandising material across the different trade channels.
• Responsible for releasing the monthly customer incentives in return for the granted display solutions & shelf shares.
• Ensures customer compliance with all contractual agreements in different channels & outlet types.
• Ensures proper installation & maintenance of all trade display solutions to maximize brand visibility & shelf shares.
• Tracks & reports all competitor trade Marketing activities & evaluate their impact on the brands’ performance.
• Assist in developing & executing consumer promotions in all/ specific trade channels when needed.
• Ensures that the local that local market data is constantly up to date & complete to include all competitive information
• Develops new promotional campaigns by bundling products together, increasing sales revenue.
• Foster growth in sales through the development and implementation of new innovative sales stands
• Increase sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach
• Increase SKU visibility in open markets by introducing new strategic marketing activations for customers.
• Build and strengthen strategic relationships with wholesalers, sub-distributors and leading distributors.
• Recruits and hire experienced promoters to complete projects on time and within budget requirements.
• Developed pre-season marketing plans to support department and divisional product strategies.
• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings. Proofread marketing collateral ahead of printing to eliminate errors.
• Used search engine optimization to improve traffic to brand websites.
• Performed ongoing analysis to develop and advance future marketing strategies.
• Managed brands’ social media platforms (Facebook, Instagram and Twitter)
• Organized customer surveys to get feedback on newly launched products.

Requirements & Skills

• Candidates should possess HND / B.Sc Degrees with 8+ years experience
• Trade Marketing
• Product development
• Brand development
• Market Positioning
• Budgeting Campaign management
• Event Planning.

Application Closing Date
5th August, 2024.