Wakanow is Africa’s leading, full-service online travel company. At Wakanow, we understand that everyone likes easy and affordable travel services, so we provide our customers with a one-stop booking portal for Flights, Hotels, Visa Assistance, Holiday Packages, Airport Transfers, an international Travel SIM, a Prepaid Travel Card, a Loyalty program, and much more.

We are recruiting to fill the position below:

Job Title: PPC / Digital Marketing Specialist

Location: Lagos
Job type: Full-time

Job Objective

• We are seeking a PPC/Digital Marketing Specialist to join our digital marketing team and drive performance marketing strategies for Wakanow.
• This role is pivotal in scaling our online presence, optimizing campaigns, and delivering measurable results.

Job Description

• Manage and optimize Google Ads, Meta Ads, and other PPC platforms to achieve campaign objectives such as ROAS, lead generation, and traffic growth.
• Conduct thorough keyword research, ad copy creation, and A/B testing to maximize campaign performance.
• Analyze campaign performance using Google Analytics and provide actionable insights to improve outcomes.
• Prepare and present detailed reports on KPIs and overall campaign performance for management review.
• Develop strategies to reduce CPC, increase CTR, and improve conversion rates.
• Optimize landing pages in collaboration with the design and web development teams to boost campaign results.
• Utilize tools like Adjust and Mixpanel to measure and enhance the impact of PPC campaigns across multiple channels.
• Monitor customer behavior and marketing attribution for precise data-driven decisions.
• Leverage industry trends and competitor analysis to tailor campaigns specific to the travel industry.
• Collaborate with the marketing team to align PPC campaigns with broader brand goals and seasonal promotions.

Requirements

• Minimum of 3 years experience in managing Google Ads and Meta Ads.
• Proficiency with Google Analytics for campaign reporting and insights.
• Strong analytical skills and experience interpreting performance data to make strategic decisions.
• Experience managing large-scale PPC budgets with a focus on ROI and growth.
• Experience with Adjust and Mixpanel tools.
• Familiarity with CRO (Conversion Rate Optimization) and landing page best practices is a plus.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Excellent communication and presentation skills for internal and external stakeholders.

Application Closing Date
Not Specified.