CIG Motors Company Limited is one of the African subsidiaries of Choice International Group. We are the exclusive premiere representative of leading Chinese automotive giants, including GAC Motors, JMC Motors, Dongfeng Motors, FAW Group, and Wuling Motors, within the Nigeria and Africa market.

CIG have consistently expanded our market presence nationwide through strategic partnerships and alliances, delivering a portfolio of high-quality and premium vehicles into the African market. We prioritize customer satisfaction and strive to exceed expectations. Our dedication to quality, innovation, and growth remains unwavering as we continue to shape the automotive industry landscape in Nigeria and beyond.

We are recruiting to fill the position below:

Job Title: Offline Marketing Specialist

Location: Victoria Island, Lagos
Job type: Full-time

Job Summary

• The Offline Marketing Specialist manages CIG Motors’ offline and traditional marketing initiatives, including print, outdoor, radio/TV, dealership branding, and promotional materials, to build brand visibility beyond digital channels.

Key Responsibilities:
Offline Campaign Planning & Execution:

• Plan and execute offline marketing campaigns, including print, radio, outdoor/billboard, and in-dealership marketing.
• Coordinate the timely rollout of offline campaigns in line with overall marketing plans.

Vendor & Media Management:

• Liaise with media houses, printers, and outdoor advertising vendors.
• Negotiate rates and placements to ensure cost-effective offline media spend.

Dealership Branding & Collateral:

• Ensure showroom and dealership branding, signage, and point-of-sale materials are up to date and consistent with brand guidelines.
• Develop and manage the production of brochures, flyers, banners, and other promotional collateral.

Budget & Market Monitoring:

• Manage the offline marketing budget and vendor payments.
• Monitor offline market trends and competitor offline marketing activity.

Requirements

Qualifications and Experience:

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• 3-5 years’ experience in offline/traditional marketing.
• Experience working with print and outdoor media vendors.Strong vendor negotiation skills.
• Sound project and budget management ability.
• High attention to detail on branding and collateral quality.
• Good understanding of the offline media landscape.
• Strong organizational and coordination skills.

Application Closing Date
Not Specified.