Wemy Industries is one of the foremost indigenous and oldest established manufacturers in Lagos, Nigeria. We specialize in producing baby diapers, feminine sanitary napkins/pads, panty liners, adult diapers, maternity pads, under pads and baby wipes under the umbrella brand names of ‘Dr. Browns’ and ‘Nightingale’

We are recruiting to fill the position below:

Job Title: National Sales Manager

Location: Lagos, Nigeria (with frequent nationwide travel)
Industry: FMCG
Reports To: Sales Director

Job Summary

• The National Sales Manager will be responsible for developing and executing the company’s sales strategy to achieve revenue and market share objectives across Nigeria.
• This role involves overseeing regional sales managers, managing distributors and key accounts, leading a national sales team, and driving business growth for all hygiene product lines.

Key Responsibilities

• Develop and implement national sales strategies aligned with overall business objectives.
• Analyze market trends, competitor activities, and consumer preferences to identify opportunities for growth.
• Establish sales targets by region, product line, and distribution channel.
• Identify and onboard new distributors, wholesalers, and institutional clients.
• Negotiate contracts, pricing structures, and sales terms with major clients and partners.
• Work closely with marketing to design promotional campaigns that increase brand visibility and market penetration.
• Manage relationships with distributors, ensuring optimal stock levels and sales performance.
• Monitor distributor activities, performance, and compliance with company policies.
• Conduct periodic business reviews with distributors and regional sales representatives.
• Support distributors with sales training, marketing materials, and trade incentives.
• Lead, mentor, and motivate a team of regional sales managers and field sales executives.
• Define clear KPIs, track performance, and ensure consistent achievement of sales targets.
• Conduct regular field visits and performance evaluations.
• Facilitate training and capacity building for the sales team on product knowledge, negotiation, and customer relationship management.
• Provide management with periodic reports on sales performance, market trends, and forecast updates.
• Offer actionable insights to guide production planning and marketing strategies.
• Coordinate with marketing for brand-building activities and new product launches.
• Liaise with R&D and quality teams for product improvement based on market feedback.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, or related field.
• MBA or postgraduate degree in Sales/Marketing (an added advantage).
• Minimum of 10 years of sales experience in the FMCG or hygiene products industry, with at least 5 years in a managerial or national role.
• Proven track record in managing distributors and achieving sales growth in a fast-moving consumer goods environment.
• Experience in diaper, Underlay pad, sanitizing wipes, or related hygiene product lines is highly preferred.

Compensation & Benefits

• Competitive salary and performance-based incentives.
• Official vehicle and travel allowances.
• Health and insurance benefits.
• Annual bonus based on achievement of business objectives.

Application Closing Date
Not Specified.