Little is the first financial companion for children to build awareness, give them practical rather than theoretical knowledge of finance and develop good money skills while giving their parents or guardians the necessary insights to manage and oversee their money habits. Little comes with an app for parents and debit cards for children, an instant bank account to receive and spend money anywhere and anytime.

Little is currently used by more than 10,000 parents and their children. Foremost schools like Queens College Lagos, Kings College Lagos, St. Finbarr’s College Lagos, Igbobi College Yaba, etc trust Little as a pocket money card for their students. At Little, we believe in having talented people on our team and giving them the space, resources, and support to do their best work. We treat our people with genuine respect and provide an environment where they can learn and thrive. We would love you to join us.

We are recruiting to fill the position below:

Job Title: Midlevel Digital Marketer

Location: Lagos
Job Type: Full Time
Department: Sales & Marketing

Job Description

• We are looking for a motivated and results-driven mid-level Digital Marketer to fast-track Little’s growth.
• As Growth Marker, you will be responsible for managing Little’s customer acquisition funnel.
• You will manage and support activities across all stages of the customer experience: customer acquisition, activation, and retention.
• Working cross-functionally with the product management, design, and marketing teams, you will design and implement data-driven growth initiatives while periodically reporting to the CEO.
• You will monitor and manage our social media, web analytics, and product usage analytics to develop insightful reports for teams and superiors
• Our ideal candidate for this role has a decent understanding of digital marketing with prior experience in product management.
• The candidate must be analytical and knowledgeable in using various analytic tools including Posthug, and Rudderstack. (Or similar products. eg Mixpanel, segment, etc).

Your Responsibilities
You’ll:

• Develop and oversee the implementation of growth marketing campaigns, with a focus on content marketing, social media marketing, and paid advertising
• Develop a unified approach to the company’s overall marketing efforts in collaboration with the social media, product, and design teams
• Create brand marketing campaigns (in collaboration with relevant internal teams) that will be aimed at increasing brand awareness and engaging with existing audiences
• Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features)
• Leverage analytic tools during market research to find ways to enhance the company’s marketing efforts
• Compile performance reports to brief executive leadership on marketing initiatives and product performance and provide recommendations on improvement strategies.

Requirements
You:

• Have great communication and presentation skills; fluent in English.
• Have a very analytical mind and can run rapid experimentation.
• Are perceptive and a fast learner: You are able to quickly understand new concepts and Technologies for analytical purposes.
• Are passionate and performance-driven individuals.
• Eager to learn, experiment, and adaptable to changes.
• Self-starter and ability to conceive and execute initiatives independently.

Benefits

• Full medical coverage.
• MacBook Pro.
• Hybrid working environment.
• Smart and kind colleagues who’re invested in your growth.
• Young, vibrant, and open work culture.

Application Closing Date
Not Specified.