ORÍKÌ Group comprises of a multi-channel spa, farm to skin retail product company and awholesale & amenityproduct line for spa’s, hotels, and airlines.

We are recruiting to fill the position below:

Job Title: Marketing & Sales Manager

Location: Victoria Island, Lagos
Employment Type: Full-time

Job Summary

• The Marketing & Sales Manager will be responsible for developing, owning and coordinating integrated marketing and sales strategies that drive revenue growth, market expansion, and brand equity across all ORÍKÌ Group subsidiaries.
• The role oversees end-to-end marketing and sales performance, ensuring alignment with the Group’s strategic objectives.
• The position requires strong commercial acumen, leadership capability, and a deep understanding of both brand-led marketing and performance-driven sales execution.

Responsibilities
Marketing & Sales Strategy Development:

• Develop, own, and coordinate comprehensive group-wide marketing and sales strategies aligned with ORÍKÌ Group’s growth objectives.
• Conduct market research and competitive analysis across all subsidiaries to identify growth opportunities, customer segments, and market gaps.
• Translate business goals into actionable marketing and sales plans with clear targets and timelines.
• Drive revenue growth across spa services, retail products, e-commerce, mobile app offerings, etc
• Collaborate with subsidiary heads to ensure localized execution while maintaining group-wide consistency.

Sales Performance & Revenue Growth:

• Coordinate and oversee sales activities across all ORÍKÌ subsidiaries, ensuring targets are clearly defined and tracked.
• Set sales targets, monitor performance, and implement corrective actions to improve conversion rates and revenue outcomes.
• Develop pricing, promotional, and bundling strategies to maximize revenue and customer lifetime value.
• Strengthen customer acquisition, retention, and upselling strategies across physical locations and digital platforms.
• Work closely with operations teams to ensure service delivery supports sales promises and customer expectations.

Growth & Digital Marketing Management:

• Plan, execute, and optimize growth marketing campaigns across digital and traditional channels including social media, content marketing, PR, email marketing, paid advertising, radio, billboards, and in-spa displays.
• Oversee digital performance marketing, SEO, paid search, paid social, retargeting, and analytics.
• Forecast, measure, and analyze campaign performance across the full customer funnel.
• Monitor changes in Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV) to assess marketing effectiveness.
• Manage and coordinate social media teams/agencies and ensure content aligns with brand and conversion goals.
• Ensure all ORÍKÌ marketing materials (brochures, flyers, digital assets) are current, accurate, and consistent.

Brand Management & Market Positioning:

• Ensure accuracy, consistency, and uniformity of ORÍKÌ Group’s brand across all subsidiaries and communication channels.
• Coordinate brand campaigns aimed at increasing awareness, engagement, and market trust.
• Ensure the ORÍKÌ website, mobile app, and social media platforms are continuously updated and optimized for user experience.
• Stay abreast of industry trends, customer preferences, and emerging tools to inform strategic decisions.
• Articulate the brand and commercial strategy clearly to internal teams and external stakeholders.

Partnerships, Events & Stakeholder Engagement:

• Support partnership development by providing marketing and sales materials to enhance collaborations.
• Assist in planning, executing, and representing ORÍKÌ Group at events, activations, and networking opportunities.
• Identify, research, and evaluate new partnership and revenue opportunities aligned with the ORÍKÌ brand.
• Work cross-functionally with operations, finance, and leadership teams to deliver integrated initiatives.

Reporting & Performance Management:

• Prepare and present regular performance reports to the MD covering sales results, campaign effectiveness, ROI, and market insights.
• Track conversion rates, cost per acquisition, revenue performance, and overall marketing efficiency.
• Ensure data-driven decision-making across all marketing and sales activities.

Remuneration

• Salary: N700,000 – N800,000 Monthly.

Application Closing Date
Not Specified.