mDoc is digital health start up that leverages behavioral science, data, technology and quality improvement methodologies to improve access to quality healthcare for people with chronic health needs in sub-Saharan Africa. We are seeking an all-star product suite lead to join our team. Our ethos is etched in the belief that augmenting the healthcare & technology landscape is paramount to helping Africa unlock its true potential. We are on a mission to transform how African healthcare consumers receive the support they need to live longer, healthier, happier and more productive lives.

We are recruiting to fill the position below:

Job Title: Marketing / Communications Specialist

Location: Lagos

Job Description

• The Marketing/Communications Specialist is responsible for creating, implementing, and overseeing marketing and communication strategies to enhance brand visibility, engage target audiences, and drive business growth.
• This role involves developing content, managing campaigns, and ensuring consistent messaging across all channels to align with organizational goals.

Responsibilities

Marketing Strategy and Execution:

• Develop and execute marketing plans and campaigns to promote products, services, or initiatives.
• Monitor and analyze campaign performance, providing insights for continuous improvement.

Content Creation and Management:

• Create high-quality content for various platforms, including websites, social media, newsletters, press releases, and marketing collateral.
• Ensure messaging aligns with the brand’s tone, voice, and strategic objectives.

Digital Marketing:

• Manage social media accounts and develop strategies to increase engagement and followers.
• Oversee SEO, PPC, and email marketing efforts to drive traffic and conversions.

Communications and Public Relations:

• Build and maintain relationships with media outlets, industry influencers, and key stakeholders.
• Write and distribute press releases and manage crisis communications when necessary.

Brand Management:

• Ensure consistency in brand messaging and visual identity across all marketing materials.
• Conduct brand audits and recommend improvements to enhance brand perception.

Market Research and Analysis:

• Conduct research to understand market trends, customer preferences, and competitive positioning.
• Use data insights to identify opportunities and guide marketing strategies.

Collaboration and Coordination:

• Work closely with internal teams, including sales, design, and product development, to ensure cohesive marketing efforts.
• Coordinate with external vendors and agencies for specialized services.

Reporting and Documentation:

• Track and report on the performance of marketing and communication efforts, including KPIs and ROI.
• Maintain an archive of all marketing and communication materials for reference and compliance purposes.

Qualifications and Skills

Educational Qualification:

• Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field.
• Advanced certifications in digital marketing, content marketing, or public relations are a plus.

Experience:

• 3–5 years of experience in marketing, communications, or a related role.
• Proven track record in planning and executing successful marketing campaigns.

Skills:

• Strong writing and storytelling abilities.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, HubSpot, Canva).
• Knowledge of SEO, SEM, social media management, and email marketing.
• Excellent organizational and project management skills.

Application Closing Date
Not Specified.