Salad is building solutions to transform Africa’s workforce and the timing has never been more crucial. We are contributing to a society of financially-secure people who live better and more optimized lives. By partnering with employers to give their employees access to a portion of their earned salaries before payday, urgent needs can now be met with ease. The first step on a journey to financial wellness is freedom from the pressure of bill payments, loan repayments, and emergency costs. This is why Salad exists, for all the solutions you need to be financially-secure, happier, and more productive.

We are recruiting to fill the position below:

Job Title: Marketing Communications Manager

Location: Lagos
Job Type: Full Time

Job Description

• We are seeking a dedicated and motivated Growth and Marketing Lead to drive Salad’s growth across various markets.
• You will be responsible for developing, driving, and executing Salad’s marketing strategies.

Key Responsibilities

• Work with cross-functional teams (Product, Design, Sales) to establish growth strategies to support Salad’s revenue goals.
• Create, manage, and experiment with new user acquisition campaigns.
• Conceive and execute a wide range of content campaigns to drive user education, user engagement, and user growth.
• Conduct ongoing A / B testing to optimize and increase the effectiveness of Growth and Marketing efforts.
• Own and execute media plans and targeting, spend targets, and messaging strategies.
• Develop, implement, track, and optimize digital campaigns across multiple platforms.
• including Facebook, Twitter, LinkedIn, Instagram, and YouTube, and drive content creation.
• Implement SEO-driven tests to drive a larger number of high-quality leads into our funnel.
• Take ownership of Salad’s marketing channels, track, and measure success and performance.
• Analyze data to monitor revenue performance and uncover areas for improvement.
• Automate campaigns to potential targets through various touch points like emails, Linkedin, etc.
• Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Solid experience with B2B sales marketing
• Good project management skills: ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.
• 3+ years’ experience in SEO, digital marketing, growth marketing
• Experience working in the tech space
• Strong growth track record, with samples and results of past campaigns
• Extensive knowledge of website analytic tools, Google ads, and social media advertising
• Knowledge of HTML, Photoshop, Mailchimp, or other Social Media Management Systems would be an added advantage
• Certifications in digital marketing, and B2B sales marketing would be an added advantage.

Our Ideal Candidate:

• Outstanding written, oral, and organizational ability
• Strong analytical ability and presentation skills
• You’re a numbers and data person
• Attention to detail
• Self-starter with a can-do attitude
• Problem-solving strategic thinker
• Interpersonal skills
• Creative and collaborative
• Curious with an entrepreneurial mindset
• Critical thinker

Application Closing Date
Not Specified.