FirstExcelsia is a firm of highly versatile and renowned Human Resources, Organisational Development and Management consultants with operations across several states in Nigeria. We have an in-depth understanding of the Nigerian business terrain and we are very passionate about partnering with indigenous organisations to develop glocalised HR solutions, processes and structures required to develop and effectively drive our clients’ corporate strategies.

We are recruiting to fill the position below:

Job Title: Marketing Associate

Location: Ikoyi, Lagos
Employment Type: Full-time
Industry: Fashion Industry

Description

• Are you passionate about marketing, brand growth, and customer engagement? We are looking for a smart, creative, and result-driven Marketing Associate to support the execution of impactful marketing campaigns, digital growth strategies, and engaging brand experiences.

Responsibilities

• Assist in developing and executing integrated marketing campaigns for product launches, collections, partnerships, events, and seasonal promotions.
• Coordinate campaign timelines, rollout plans, creative briefs, and marketing materials.
• Ensure brand messaging, tone, and visuals remain consistent across all platforms and campaign activities.
• Manage and optimize paid advertising campaigns across Facebook, Instagram, and Google platforms.
• Monitor campaign performance, track ROAS, and provide recommendations for improvement.
• Conduct keyword research and support SEO optimization activities including meta tags, product descriptions, and website visibility improvements.
• Support influencer marketing initiatives, UGC partnerships, and campaign collaborations.
• Track influencer campaign performance, engagement levels, and content delivery timelines.
• Contribute to social media content planning, scheduling, and community engagement activities.
• Build and manage email marketing campaigns for promotions, product launches, storytelling, and customer engagement.
• Support CRM activities including customer segmentation, automation flows, onboarding sequences, and retention initiatives.
• Monitor email marketing performance including open rates, click-through rates, subscriber growth, and conversions.
• Support marketing activities for pop-ups, events, collaborations, and retail experiences.
• Coordinate pre-event promotions, email invites, in-store branding, and post-event content.
• Compile weekly and monthly marketing reports covering social media, email marketing, paid ads, and website performance.
• Analyze marketing data, campaign performance, audience growth, and conversion trends to provide actionable insights and recommendations.
• Conduct market research, competitor analysis, and trend monitoring to support strategic decision-making and brand growth.
• Demonstrate strong attention to detail, creativity, problem-solving ability, and adaptability in executing tasks.
• Work collaboratively with cross-functional teams while effectively managing multiple deadlines and priorities.
• Maintain proper documentation, reporting processes, and organized marketing records.

Requirements

• Bachelor’s Degree, HND, or equivalent qualification.
• Minimum of 5 years work experience.
• At least 3 years experience in a marketing-related role.
• Strong understanding of digital marketing, paid advertising, SEO, and email marketing strategies.
• Experience using social media management and email marketing tools is an added advantage.
• Strong communication, interpersonal, and organizational skills.
• Ability to interpret marketing data and generate performance-driven insights.
• Excellent time management and project coordination skills.
• Creative thinking and ability to contribute innovative marketing ideas.
• Ability to thrive in a fast-paced and collaborative work environment.

Application Closing Date
19th June, 2026.