PE LIFTS specializes in designing, installing, and maintaining elevators (lifts) for various types of buildings. PE LIFTS offers a range of solutions to meet the needs and preferences of every customer, such as pneumatic Vacuum elevators, platform elevators, etc.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Lagos
Employment Type: Full-time (Onsite)

Role Description

• The Head of Marketing is a full-time, on-site role based in Lagos.
• This role involves developing and implementing marketing strategies, conducting market research, managing marketing teams, building relationships through public relations, and supporting sales initiatives.
• The individual will play a key role in expanding brand visibility, driving customer engagement, and ensuring consistent business growth.

Qualifications
Strategic Marketing Oversight:

• Develop and implement the overall marketing strategy aligned with organizational goals.
• Monitor and evaluate marketing performance metrics, providing regular reports to senior management.
• Conduct market research and competitor analysis to inform campaigns and strategic initiatives.

Sales-Driven Marketing Strategies:

• Design marketing campaigns that directly support revenue growth and sales objectives.
• Collaborate with the sales team to ensure alignment of marketing activities with sales targets.
• Develop and execute product promotion campaigns to increase customer acquisition, retention, and market share.
• Analyse customer behavior and market trends to identify opportunities for upselling, cross-selling, and new product launches.
• Set measurable KPIs for campaigns tied to revenue targets and monitor performance regularly.
• Optimize marketing spend for maximum ROI, focusing on channels that generate high-quality leads.

Public Relations & Corporate Communication:

• Develop PR strategies that enhance brand reputation and corporate image.
• Manage media relations, press releases, corporate announcements, and events.
• Coordinate product launches and media engagements to generate positive publicity.
• Handle crisis communications and maintain consistent, professional messaging.
• Monitor media coverage and public sentiment, providing insights for strategic decisions.

Team Leadership & Management:

• Lead, mentor, and manage the marketing team to ensure high performance and professional growth.
• Allocate resources efficiently and coordinate cross-functional marketing projects.
• Promote collaboration across departments and ensure smooth execution of campaigns.

Digital Marketing & Creative Execution:

• Oversee digital marketing campaigns including SEO, SEM, social media, content marketing, and email campaigns.
• Hands-on involvement in graphic design and creative content development.
• Ensure brand consistency across all digital and offline channels.

Product Knowledge & Customer Engagement

• Maintain deep knowledge of company products and services to support marketing initiatives.
• Utilize CRM software to track leads, customer interactions, and campaign effectiveness.
• Develop customer engagement strategies to enhance loyalty and retention.

Other Responsibilities:

• Develop marketing policies, procedures, and internal controls.
• Provide input on marketing budgets and financial planning.
• Stay updated on emerging marketing trends, technologies, and best practices.

Qualifications & Experience

• Minimum 10 years of professional work experience, including at least 4 years in core digital marketing roles.
• Proven experience managing and leading a marketing team.
• Hands-on experience in graphic design, social media management, and campaign execution.
• Proficiency in CRM software (e.g., HubSpot, Salesforce) is an advantage.
• Strong analytical, creative, and strategic thinking skills.

Skills & Competencies:

• Leadership and team management capabilities.
• Excellent communication, presentation, and interpersonal skills.
• Creative mindset with attention to detail.
• Ability to analyze metrics and convert insights into actionable strategies.
• Strategic planning and project management proficiency.

Application Closing Date
Not Specified.