Baobab is a financial services group with operations in eight countries on the African continent and one province of China. Via its subsidiaries, Baobab provides financial services to half a million micro entrepreneurs and small businesses, fulfilling its mission of broadening access to finance among those underserved by traditional banks. Our global range of products includes micro-loans, savings solutions, transaction and daily banking services as well as innovative banking products like mobile payments, buy-now-pay later plans and digital nano loans.

Our 4,000 team members work together to make financial services more accessible, inclusive and transparent. Baobab Nigeria was established in 2009 and is one of the National Microfinance Banks licensed to operate across Nigeria. With footprints in Kaduna, Lagos, Ogun, Oyo, Plateau, Nassarawa, Kwara, Niger state, and Federal Capital Territory (Abuja) the bank is pursuing an aggressive growth plan that will see the branch network increasing from 28 to 60 by 2026.

We are recruiting to fill the position below:

Job Title: Group Copywriter

Location: Lagos
Employment Type: Full-time

Job Description

• The Copywriter is responsible for producing smart, clear and engaging texts and written content for different channels, such as Corporate and local websites, social networks, corporate communication tools such as annual reports and print ads.
• His / her duties include an excellent knowledge of the financial environment, and a real sense for accuracy and quality.
• As a member of the Communication & Marketing team, our copywriter will write and edit copy for a variety of projects (including print, web, mobile, video, and social media), working closely with the Communication team at the Group level to brainstorm ideas, create concepts, and develop messaging.
• Thorough research and interviews will be required to understand products/services, branding, and marketing goals.

Roles & Responsibilities
The Group Copywriter will be responsible for:

• Write original copy and edit content for a range of corporate marketing and communications materials
• Research and understand the client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
• Collaborate with the Group Communication team from concept development to delivery of final product
• Writing engaging copy tailored to each audience.
• Ensuring that all content is on-brand, with a consistent style, quality, and tone of voice
• Creating high-quality content with little supervision and minimum revision
• Conducting independent research and consulting with subject matter experts to tweak your copy
• Collaborating with the design team to create eye-catching graphics that support the copy
• Keeping an eye on the latest trends in the industry and implementing the best copywriting practices
• Write compelling content for print, web, product packaging, advertising, and marketing materials
• Produce well-written content that is SEO friendly and optimised for conversion
• Work with the marketing & communication teams to determine the copy direction for content and writing projects
• Interview clients and write application stories/case studies/press releases
• Generate suitable, newsworthy content from white papers
• Create creative copy for print and digital adverts and banners
• Work to tight deadlines and thrive under pressure
• Collaborate with designers and creative team
• Work with Group Communication Team to ensure messaging is consistent across the company
• Brainstorm and manage projects and juggle multiple deliverables
• Best practices, research and continuous improvement
• Stay current with social networks, display, mobile and overall digital best practices, and communicate them to the team
• Communicate best practices to internal stakeholders across the organisation.
• Conduct research to understand customer nuances, engagement preferences, key evolutions of the market.
• The individual needs to understand the client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meeting. He/ she must also understand the rules guiding plagiarism.

Profile

• Bachelor’s Degree in Journalism, English, Communications, or related discipline
• 4 – 5 years professional copywriting experience with solid portfolio of work
• Exceptional writing and research skill
• Ability to work independently and with a team to meet deadlines
• Strong conceptual and writing skills with a comprehensive knowledge of the digital landscape
• Ability to create concepts and copy that delivers on creative briefs and aligns to business goals
• Impeccable grammar and spelling
• The ability to transform business-to-business (industrial) information into engaging and topical copy
• Excellent organisational skill and multitasking ability
• Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro
• Experience with SEO concepts and social media marketing
• Creativity, adaptability and the ability to work collaboratively with a team
• Define key messages and brand voice for external communications.

Application Closing Date
30th August, 2022.