IBS Hotel Nigeria Limited is a hospitality outfit delivering a world-class experience to customers in an elegant and the state-of-the-art hotel facility making unforgettable aura of the homely feelings away from home. IBS Hotel is economically disposed togive aesthetic and ambiance of sophistications to guests from all walks of life with an apt consideration for customer centricity.

We are recruiting to fill the position below:

Job Title: Graphics / Digital Strategist

Location: Ibadan, Oyo
Employment Type: Full-time

Job Description

• Mastery of industry-standard software to create logos, design reports and complete other projects.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• The ability to clearly communicate the reasoning behind design choices.
• A compelling portfolio with projects showcasing skills that are relevant to your business’s visual content goals.
• Work with other creative team members to produce content.
• Create guidelines for how logos and other branding materials should be displayed and used.
• Help make design choices (e.g., fonts and colors) for all content your company will use.
• Use the appropriate colors and layouts for each graphic
• Work with copywriters and creative director to produce final design
• Test graphics across various media
• Amend designs after feedback
• Ensure final graphics and layouts are visually appealing and on-brand
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.

Requirements, Skills and Competencies

• First Degree or Higher Diploma in any related discipline
• Minimum of 5 years experience.
• Proven graphic designing experience
• A strong portfolio of illustrations or other graphics
• Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
• A keen eye for aesthetics and details
• Excellent communication skills
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Ability to work methodically and meet deadlines.

Application Closing Date
28th October, 2022.