Efezi Southsea Nigeria Limited – Our client, a newly built modern Bakery with well-furnished equipments located in Ikotun area of Lagos, is recruiting to fill the position below:

Job Title: Female Sales and Marketing Officer

Location: Ikotun, Lagos

Job Summary

• The Sales and Marketing Personnel is responsible for driving sales, promoting the bakery’s brand, and attracting new customers while retaining existing ones.
• This role involves developing marketing strategies, executing promotional campaigns, building relationships with customers, and analyzing sales performance to optimize results.

Key Responsibilities
Sales and Customer Relations:

• Assist customers with product selection and provide detailed information about bakery items.
• Build and maintain strong customer relationships to encourage repeat business.
• Handle customer inquiries, complaints, and special orders professionally and promptly.
• Upsell bakery products by recommending complementary items or promoting new offerings.
• Monitor daily sales performance and report on key metrics to management.

Marketing and Promotion:

• Develop and implement marketing strategies to boost bakery sales.
• Organize and execute promotional campaigns, such as discounts, seasonal offers, and loyalty programs.
• Manage the bakery’s social media accounts, creating engaging content and responding to customer interactions.
• Collaborate with graphic designers or marketing agencies to create advertising materials (flyers, posters, etc.).
• Plan and coordinate events, such as product launches or participation in food fairs.

Brand Development:

• Maintain the bakery’s brand image and ensure consistency across all customer touchpoints.
• Collect and analyze customer feedback to improve the bakery’s products and services.
• Explore partnerships with local businesses or influencers to increase brand visibility.

Market Analysis and Reporting:

• Conduct market research to identify customer needs, preferences, and industry trends.
• Analyze sales data to identify growth opportunities and areas for improvement.
• Prepare regular reports on marketing campaigns, customer engagement, and sales performance.

Team Collaboration:

• Work closely with the production team to ensure availability of promotional items and best-sellers.
• Coordinate with the management team on pricing strategies and product launches.
• Train sales staff on effective selling techniques and product knowledge.

Requirements

• Candidates should possess an HND qualification with 4+ years relevant work experience.

Application Closing Date
23rd January, 2025.