Africa Resource Company bridges the gap between great companies and talents in Africa by providing endless possibilities for African talents across the continent and beyond. We are a global leader in the HR services industry, serving as a trusted human partner in today’s technology-driven world of talent. We support people and organizations in realizing their true potential.

We are recruiting to fill the position below:

Job Title: Facebook Ads Expert

Location: Lagos
Employment Type: Full-time

Duties and Responsibilities

• Writing Copy for Facebook Ads
• Creating some graphics for Facebook Ads
• Generating leads and sales using Facebook Ads
• Collaborate with marketing team mates to maintain a consistent brand voice and message across all paid programs.
• Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Testing variations of ads to determine best performing
• Continuous monitoring of results and improving of ads
• Reporting of results of Facebook Campaigns
• Manage the strategy and setup of all paid campaigns.
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

Qualifications

• BA/BS or equivalent working experience.
• Knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
• Some experience handling marketing budgets and forecasting/reporting results.
• Good written communication skills
• Ability to do some graphic design work
• Detailed-oriented and organized
• Enjoys learning new things.

Application Closing Date
Not Specified.