Laboria is a trusted provider of high-quality hospital and laboratory equipment, reagents, and consumables, delivering innovative IVD solutions at competitive prices with exceptional customer service. Committed to quality, service excellence, and innovation, we strive to be Nigeria’s premier healthcare equipment partner while expanding our footprint to become a leading provider across Africa.

As we expand our commercial and technical capabilities in 2026, we are seeking dynamic professionals to join our growing team in the capacity below:

Job Title: Digital Marketing Specialist

Location: Jabi, Abuja (FCT)
Employment Type: Full-Time

Job Summary

• The Digital Marketing Specialist will be responsible for executing and optimizing digital marketing initiatives to support brand awareness, customer engagement, and lead generation.
• The role focuses on managing digital channels, improving conversion performance, and supporting overall marketing objectives through data-driven strategies.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, social media advertising, SEO, and content marketing channels.
• Drive online lead generation and support sales funnel optimization to improve conversion rates.
• Manage and grow the company’s digital presence across relevant social media platforms.
• Monitor, analyze, and report on campaign performance using analytics tools, providing insights and recommendations for improvement.
• Optimize website content, landing pages, and digital assets for SEO and user experience.
• Collaborate closely with the Content Creator, Graphic Designer, and Marketing
• Manager to ensure consistent brand messaging across all digital platforms.
• Conduct keyword research, audience targeting, and competitor analysis to enhance campaign effectiveness.
• Stay up to date with digital marketing trends, tools, and best practices.
• Support the management of digital marketing budgets to ensure cost-effective campaign execution.

Key Performance Indicators (KPIs)

• Lead generation volume and quality
• Conversion rates and cost per lead
• Website traffic growth and engagement
• Social media reach and engagement
• Timely execution of digital campaigns and reports.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Professional digital marketing certifications (Google Ads, Meta Blueprint, HubSpot, etc.) are an added advantage.
• 2–3 years’ experience in digital marketing or a related role.
• Proven experience managing paid digital campaigns and SEO initiatives.

Skills & Competencies:

• Strong understanding of digital marketing platforms and performance analytics.
• Ability to interpret data and translate insights into actionable improvements.
• Excellent written and verbal communication skills.
• Strong attention to detail with a creative and analytical mindset.
• Ability to work independently while collaborating effectively within a team.

Salary:
N250,000 / monthly Gross.

Application Closing Date
Not Specified.