Juremi Ventures is one of the industry’s leading real estate investment and development firms with experience owning, developing and operating across multiple industry segments and assets classes.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Garki, Abuja (FCT)
Employment Type: Full-time

Job Responsibilities
Digital Marketing Strategy:

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.

Search Engine Optimization (SEO):

• Optimize website content and structure to enhance search engine visibility and drive organic traffic.

Content Marketing:

• Create engaging and relevant content for our businesses online presence, including blog posts, articles, and social media content.

Social Media Management:

• Manage and optimize The Palms Hotel’s social media profiles on platforms such as Facebook, Twitter, Instagram, and LinkedIn.

Email Marketing:

• Design and implement effective email marketing campaigns to engage and retain guests, as well as promote special offers.

Paid Advertising (PPC):

• Plan, execute, and optimize paid advertising campaigns on platforms like Google Ads and Facebook Ads to drive targeted traffic and bookings.

Analytics and Reporting:

• Utilize tools such as Google Analytics to track and analyze key performance metrics, providing regular reports to measure the success of digital marketing efforts.

Conversion Rate Optimization (CRO):

• Continuously optimize website elements and user flows to improve conversion rates for online bookings.

Web Design Collaboration:

• Collaborate with the web design team to ensure the website is user-friendly, visually appealing, and optimized for conversions.
• Marketing Automation:
• Implement and manage marketing automation tools to streamline workflows and enhance guest communication.

Requirements

• Bachelor’s Degree in Marketing, Digital Marketing, or a related field.
• Proven experience as a Digital Marketing Specialist in the hospitality industry.
• Strong understanding of SEO best practices and experience in optimizing websites for search engines.
• Proficient in using social media platforms for business and demonstrated success in social media management.
• Experience with email marketing platforms and crafting effective email campaigns.
• In-depth knowledge of PPC advertising, including campaign setup, optimization, and budget management.
• Familiarity with web analytics tools, particularly Google Analytics.
• Creative mindset with strong written and verbal communication skills.
• Graphic design skills for basic marketing materials are a plus.
• Ability to work collaboratively with cross-functional teams and stakeholders.

Deliverables:

• Monthly digital marketing strategy reports with key performance indicators (KPIs) and insights.
• Regularly updated and optimized website content for improved SEO.
• Engaging and consistent social media content and campaigns.
• Successful execution of email marketing campaigns with measurable results.
• Well-managed PPC advertising campaigns, demonstrating a positive return on investment.
• Conversion rate optimization initiatives leading to improved online booking rates.
• Marketing automation workflows implemented for enhanced guest communication.

Application Closing Date
8th December, 2023.