Amani Advisory Limited – Our client, a Nigerian Law Firm for investment and financing transactions based in Lekki, Lagos is recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Lekki, Lagos (Hybrid)
Employment Type: Full-time

Description 

• The ideal candidate is passionate about digital marketing strategies, has a data-driven approach, and is skilled in using various online marketing channels to drive engagement and conversions.
• You will play a key role in developing, implementing, and optimizing digital campaigns across different channels, including social media, email, SEO, and PPC.

Responsibilities

• Plan, implement, and manage multi-channel digital marketing campaigns to support brand awareness, lead generation, and customer acquisition.
• Build and manage WordPress websites.
• Create, curate, and schedule content across social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter) to increase brand visibility and engagement.
• Conduct keyword research, optimize website content, and manage PPC campaigns (e.g., Google Ads, Bing Ads) to improve search engine rankings and drive targeted traffic.
• Develop, implement, and optimize email marketing campaigns, including newsletters, promotional emails, and automated email sequences.
• Collaborate with the content team to develop engaging blog posts, articles, and other content that aligns with marketing goals and SEO strategies.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Facebook Insights, and other reporting tools. Provide actionable insights to improve campaign effectiveness.
• Update website content and landing pages using CMS platforms (e.g., WordPress), ensuring the site is optimized for performance and SEO.
• Conduct market research to identify new trends and opportunities, analyze competitor activities, and suggest improvements to stay ahead in the industry.
• Work closely with the creative, sales, and product teams to align marketing strategies with overall business goals.

Person Specification

• Bachelor’s Degree in Marketing, Business, Communications, or other digital marketing qualification
• 2-3 years of proven experience in digital marketing, with a track record of successful campaigns and measurable results.
• Proficiency in Google Ads, Google Analytics, and social media advertising platforms.
• Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Familiarity with email marketing platforms like Mailchimp, HubSpot, or ActiveCampaign.
• Basic knowledge of HTML/CSS and content management systems (e.g., WordPress).
• Understanding of A/B testing and conversion rate optimization (CRO) best practices.
• Strong analytical skills and attention to detail.
• Excellent verbal and written communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Creative thinking with the ability to generate new ideas and solve problems.

Why Join Us?

• Competitive Salary: Commensurate with experience and industry standards.
• Growth Opportunities: Opportunities for professional development and career advancement.
• Work-Life Balance: Flexible work hours and remote work options.
• Collaborative Environment: Work alongside a supportive team of legal and creative professionals.

Salary
N250,000 – N300,000 per month.

Application Closing Date
25th November, 2024.