HYBRID Beauty Labs is an emerging beauty company in the world and the creator of hybrid products in the growing beauty CPG sector. Based in Canada, Hybrid Beauty Labs is the parent company for direct to consumer brands Loola Cosmetics, Serumize Skin and future brands that are currently in the incubation stage. Loola Cosmetics was launched in 2010 and Serumize Skin was recently launched in 2020. HBL brands are disrupting the traditional cosmetics industry by changing functionality in the way we approach beauty by rewriting how brands interact with their customers, and changing the way products are developed, launched, and marketed. HBL boasts of taking a global approach to CPG in the beauty space, innovating products that are multitasking, efficient, and considerate of the environment.

We are recruiting to fill the position below:

Job Title: Digital Marketing Associate

Location: Ikoyi, Lagos
Job Type: Full-time contract role
Time commitment: 40-45hrs per week remotely.

Description

• HBL BRANDS (Hybrid Beauty Labs) is looking to hire a self-starter marketing and media expert with an intra-preneurial mind to be a part of our external growth team.
• We are looking for a digitally savvy person to lead the creation and execution of our marketing program. If you’re looking to get hands on experience in a fast-paced CPG company, HBL is an excellent place to grow your career and get hands on experience!

Responsibilities
The primary focus will be:

• Daily management and optimization of all organic social media posts across all channels, with a focus on Instagram, Twitter, and Facebook, and TikTok.
• Maintain a cross-platform posting calendar aligning with key marketing initiatives and project managing creative timelines.
• Develop and implement innovative and on-trend campaigns – critical reasoning.
• Responsible for scheduling and deploying all organic social activity across platforms.
• Monitor Brand social channels and act as eyes and ears on social to respond to community members, business queries, and ability to elevate concerns internally as needed.
• Partner with influencer team to identify organic fans of brand and creators for potential influencer, gifting, and/or content partnerships and engage with brand ambassadors.
• Monitor social listening and performance metrics to understand effectiveness of strategy and creative, developing regular reports and strategy recommendation.
• Partner with creative teams, internal stakeholders, and external vendors.
• Manage multiple projects simultaneously from project inception to final delivery.
• Develop brand and marketing strategies and promote brand growth.
• Set clear channel and social campaign goals and KPIs and consistently track and report against them, using industry and historical benchmarks to measure success, share insights and develop action plans.
• Prepare emails and newsletters & weekly blogs
• Be a part of weekly meetings, and project progression updates.

Requirements

• B.Sc or HND in Marketing, Finance, Economics, Business Administration or related fields. Additional certification is an added advantage. Minimum 2:2 or Lower credit.
• Professional copywriting skills for social media captions & posts – must be able to capture the voice of many different brands.
• Experience in content creation using Canva, Grammarly, and GPT 3 AI
• Complete comprehension using Google Drive (sheets, docs, etc.) for content calendars and file management.
• Must have extensive knowledge in various online platforms and social media channels including (but not limited to) Facebook, Instagram, Twitter, and TikTok including posting, trend researching, engagement tracking, etc.
• Must be able to work in 8-5PM EST zone as needed.
• Competence in search engine optimization and content marketing, etc.
• Basic skills for creation of UTM parameters for link tracking.
• Apt attention to details and excellent communication
• Understanding of paid media is a welcomed add on.

DMA Qualities:

• Educated and digitally savvy
• Critical thinking and problem-solving skills.
• Proven interest in digital communications, social or email marketing, or digital marketing.
• Competence in creative writing with an eye for great creative.
• Passion for creating incredible user experience and protecting brand identity.
• Thrives both in collaborative and independent work environments.
• Strong attention to detail.
• Ability to identify problems and formulate solutions without being asked.
• Proven ability to work cross-functionally.
• Strategic thinker able to identify long-term opportunities and trends.

Benefits

• You’ll be able to work from the comfort of your own home
• Training & Development
• You’ll enjoy a better work-life balance – you’ll finish your work assignments AND spend more quality time with loved ones at home.
• You’ll save the time you’d otherwise spend commuting – you’ll have more time to spend on your priority tasks
• You’ll save money you’d otherwise spend commuting – you’ll save the money you spend on gas, maintenance, and public transportation.
• You’ll receive a connectivity allowance for internet

Application Closing Date
Not Specified.