OnePort 365 is a holistic freight forwarding platform built to empower African businesses with access to supply chain profitability, accountability, and reliability; leveraging technology.

We are recruiting to fill the position of:

Job Title: Digital and Marketing Analyst

Location: Lagos

Overall Department Responsibilities

• Perform market analysis and research on the latest trends.
• Design and present new campaign ideas.
• Suggest out of the box ideas for our marketing campaigns.
• Setup, update and monitor the approved calendar of initiative
• Support all Brand and Public Relations Initiatives
• Support all Business Development Initiatives
• Support all Data and Analytics efforts
• Support all Marketing and Digital Initiatives.  This is the pillar of the department he/she will be expected to take full ownership of after a period of 3 – 4 months after resumption.

Administrative Responsibilities:

• Assist in writing and editing marketing literature, ensuring valid, current and accurate content
• Assist corporate communications in writing and distributing press releases and producing media kits where required
• Provide assistance in organisation and coordination of all events
• Raise payment requisitions and track expenses of the department
• Attend meetings alongside Head of Department
• Assist all members of the marketing team in relevant paperwork
• Liaising with media, printers and publishers as required and managing production and procurement of marketing materials
• Confer with legal staff on contracts as needed
• Monitor and report on the effectiveness of all marketing communications activities by collecting all quantitative and qualitative data from marketing campaigns
• Maintain and update the website information to ensure accuracy

Functions:

• Implement strategic digital marketing programs and campaigns to support business and brand objectives
• Administer and manage in-house omni-channel digital marketing and marketing automation/personalization capabilities by collaborating with product, brand, IT and agencies
• Update analytics and reporting dashboards to support the understanding and management of digital marketing performances.
• Collaborate with the digital product team to manage digital touch points, including multiple online websites, landing pages, video, email and mobile.
• Implement strategies to attract more visitors, increase engagement, build conversions and develop organic awareness.
• Upkeep of OnePort 365’s homepage and other social media pages;
• Implement digital marketing initiatives, including scheduling and publication
• Partner with other teams to ensure brand consistency in the online space.
• Working with in-house graphic designers to produce materials of visual impact and within brand guidelines
• Stay up to date with digital technologies and marketing innovation developments
• Monitor website performance
• Research and evaluate competitor marketing and digital content.
• Create mock-ups, email campaigns, and social media content.
• Measure, analyze and report on digital marketing performance through
• KPIs, demonstrate ROIs on each channel, provide actionable insights based on analytics, and make recommendations for modification to increase ROI.

Qualification

• Candidates should possess a Bachelor’s degree with 5 years work experience.

Application Closing Date
20th September, 2020.