Zinajob is an employment and recruitment platform operating in Nigeria, serving as a hub connecting job seekers with open career opportunities across the country.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Ikeja, Lagos
Employment Type: Full-time

Role Summary

• The Digital Marketer drives HipTV’s paid and performance marketing efforts — paid advertising campaigns, SEO and website growth, email marketing, and digital campaign execution for HipTV’s brand partners and sponsors.
• While the Social Media Manager focuses on organic content and community growth, the Digital Marketer focuses on paid reach, website performance, and digital revenue: turning HipTV’s growing audience into trackable, monetisable digital marketing outcomes.

Key Responsibilities

• Plan and execute paid digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and programmatic platforms to grow HipTV’s audience and support monetisation goals.
• Own SEO strategy and execution for hiptv.tv, driving organic search traffic to HipTV’s news, entertainment, and event content.
• Plan and run email/newsletter marketing campaigns to retain and re-engage HipTV’s audience.
• Execute digital ad campaigns on behalf of HipTV’s brand partners and sponsors, ensuring agreed deliverables (impressions, reach, engagement) are met and reported.
• Track and report on digital marketing performance — website traffic, ad performance, conversion rates, and ROI — across all channels.
• Manage HipTV’s digital marketing budget, allocating spend across platforms based on performance data.
• Collaborate with the Social Media Manager to align paid campaigns with organic content and community growth efforts.
• Work with the Head of News Department and content teams to identify high-traffic content opportunities for paid amplification.
• Conduct market and competitor research to identify new digital growth opportunities and emerging platforms or ad formats.
• Support the packaging and execution of digital advertising products sold to sponsors and brand partners.
• Optimise landing pages, website conversion funnels, and other digital touchpoints to improve campaign performance.
• Stay current on digital marketing trends, ad platform changes, and privacy/tracking developments affecting campaign performance.

Application Closing Date
Not Specified.