Guinness Nigeria PLC is a major market for Diageo: Guinness Nigeria operates in the unique and fast growing alcohol industry of over 15mhl beer potential. It is the only company that does Total Beverage Alcohol (TBA) in Nigeria. It’s an on trade dominated market but with a fast growing off trade channel.

We are recruiting to fill the position below:

Job Title: Customer Marketing Director – West and Central Africa

Job Requisition ID: JR1101527
Location: Lagos
Job type: Full time

Purpose of Role

• The Customer Marketing Director role is responsible for building and shaping our customer marketing strategies informed by consumer insights, through excellent planning and execution of Consumer and Customer activities at the Point of Purchase in service of transforming and accelerating the growth of Diageo’s international spirits in West and Central Africa.

Top Accountabilities

• Develop a Customer Marketing strategy and ensure outstanding implementation of activities.
• Develop, Manage, and ensure consistent delivery of all BTL Activities, Channel development and other Trade Programs
• Develop a deep understanding (self & team) of consumer insights and play a pivotal role in developing customer insights that will unlock activity success.
• Heavy focus on A&P effectiveness through M&E in activities
• Ensures plans are in place to drive an inclusive culture and engaged workforce within Customer marketing.
• Build and coach diverse teams and inspire the business to continue to be better to deliver high performance.

Qualifications, Experience, and Leadership

• 7+ years of sales & marketing experience, including CPG and Drinks Joint business planning and category experience.
• Significant project management experience
• Experienced working with Category Management tools and techniques

Requirements:

• Strategic thinking – A strategic and visionary leader able to make bold strategic choices that deliver for the short and long term.
• Commercial acumen – An understanding of the business end-to-end and management of P&L.
• Performance driven – Passionately focused on performance and results, is highly accountable and determined to win.
• Agile – Demonstrates pace and urgency, responding quickly to emerging threats and opportunities.
• Analytical skills – able to use data and insight to provoke and inspire a different future.
• Influencing – can navigate a matrix organization and build and leverage brilliant internal and external relationships with customers and distributors.
• Personally resilient – able to maintain emotional balance under pressure and high-performance expectations.
• Externally focused – Great external radar and constant evaluation for macro and micro economic, consumer and competitor trends.
• Invest in talent and culture – Have a track record of leading large teams and can build and nurture a high-performing and engaged culture.

Application Closing Date
Not Specified.