GBfoods Africa – Our history begins with our brand, Gallina Blanca, founded in Barcelona in 1937.  But this is only the beginning of a long and exciting journey.

Today, with turnover of around €1,3 Billion and a staff of around 3,600 employees, GBfoods is present in more than 50 countries in Europe and Africa. They include Spain, Italy, Germany, France, Belgium, the Netherlands, Sweden, Finland, Nigeria, Ghana, Algeria and Senegal, among others.

We are recruiting to fill the position below:

Job Title: Category Development Manager

Location: Lagos

About the Job

• Develop and implement successful marketing campaigns including loyalty programs, commercial partners’ training courses, generate branding & POP materials from ideation to execution
• Campaign planning, implementation and evaluation
• Manage Brand Category P&L to ensure brand profitability in line with business plan.
• Launch profitable propositions that are relevant and meet consumers’ needs.
• Design channel specific category plans specifying assortment and shelf-layout by channel, build new channels.
• Develop promotional strategies and price positions
• Drive distribution and product availability across channels at the point of purchase including support of new product introduction for listing into mix.
• Leading sales input to the S&OP process and drive business performance by implementing customer marketing plans.
• Deliver overall forecast and growth
• Oversee holistic customer investment for each category including retailer margins and customer profitability Develop promotional activities across channels in MT, GT etc., in alignment with overall company commercial growth plans.
• Plan and lead implementation of BTL activities including setting and landing merchandising guidelines.
• Conduct trade launches to include an integrated marketing plan and trade support.
• Manage and track country, channel and customer specific ROI on implemented activities.
• Conduct off-take data analysis from key customers, translate research data and provide insights and corrective measures on overall category to respective customers.

Requirements

• HND / BSc with relevant certification in Marketing, Business Administration or Advertising. Postgraduate qualification is a plus.
• Eight or more years’ experience in marketing or trade marketing department within the food flavour, retail, FMCG sector, including CPG, retail network & brand / product management
• Should have managerial experience in related field

Application Closing Date
Not Specified.