Konvert TalentGlobal Concept – Our client, one of the big players in FMCG industry, who is into the production of Foods, Carbonated Soft Drink, Energy drink, Milk related products, is recruiting to fill the position below:

Job Title: Brands and Marketing Manager

Location: Isolo, Lagos
Employment Type: Full-time

Job Description

• Our client is looking to hire a Brands and Marketing Manager who will run the daily activities of the marketing team, develop brands initiatives and device effective campaign strategies to increase market visibility of the company’s product.

Key Responsibilities

• Research and determine product weaknesses and areas to be modified
• Conduct competitive strategic analysis, consumer segmentation, and consumer insight development
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Oversee new and ongoing marketing and advertising activities
• Align the company around the brand’s direction, choices and tactics
• Devise innovative growth strategies
• Creating designs and layouts for media outlets
• Monitor market trends, research consumer markets and competitors’ activities
• Making decisions about the cost of branding and analyzing trends in customer spending
• Overseeing social media accounts and ensure brand consistency
• Manage a team of marketing people working on brand initiatives

Requirements and Skills

• Higher Degree Diploma in Art / Science or Bachelor in Art / Science / Education / Marketing
• Minimum of 5 years experience as a Brand Manager
• Proven working experience as Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices.

Application Closing Date
4th October, 2023.