Zedcrest Capital is a full service capital management firm, with core interests in fixed income securities trading, asset management and proprietary investments.

We are recruiting to fill the position below:

Job Title: Brand Management Specialist – Projects

Location: Lagos
Job type: Full-time

Job Summary

• The Brand Management Specialist will be responsible for supporting the development, execution, and monitoring of brand strategies that strengthen the organization’s market presence and ensure consistent brand representation.
• The role holder will assist in managing brand identity, brand communication, corporate visibility, and brand experience across all channels.

Responsibilities

• Support the development and execution of the company’s brand strategy to ensure strong brand positioning and equity.
• Maintain consistent brand identity across all internal and external communication channels.
• Assist in managing the organization’s visual identity, brand assets, tone of voice, and brand guidelines.
• Support brand campaigns and initiatives to enhance brand visibility, engagement, and resonance with target audiences.
• Collaborate with creative, digital, and content teams to develop brand-aligned marketing materials.
• Conduct brand performance analysis and track KPIs such as awareness, perception, engagement, and reach.
• Monitor market trends, consumer behavior, and competitor activities to provide insights that guide brand strategy.
• Assist in ensuring that products, services, and communications are aligned with brand standards.
• Coordinate brand-related events, sponsorships, CSR initiatives, and experiential activations as instructed.
• Support stakeholder engagement initiatives, including relationships with agencies, creative vendors, and media.
• Ensure adherence to brand guidelines across the organization and support internal teams on brand usage.
• Assist in preparing brand reports, presentations, and dashboards for leadership decision-making.
• Collaborate with cross-functional teams to ensure brand consistency across marketing and operational touchpoints.
• Provide support in managing digital brand presence across websites, social media, and online campaigns.

Requirements

• A Bachelor’s Degree in any discipline.
• 2–4 years relevant experience in brand management, marketing, communications, or related fields.
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Strong understanding of brand building, brand identity systems, and brand communication.
• Experience working with both digital and traditional marketing channels.
• Ability to utilize market research, consumer insights, and brand analytics to inform brand strategy.
• Proficiency in Microsoft Office Suite; familiarity with design tools (e.g., Canva, Figma, Adobe Suite) is an added advantage.
• Excellent communication, storytelling, and presentation skills.
• Strong organizational and project management abilities.
• Creative thinking, attention to detail, and ability to maintain brand consistency.
• Ability to work collaboratively in a fast-paced and dynamic environment.
• Results-driven, proactive, and eager to support overall marketing and brand objectives.

Application Closing Date
Not Specified.