18 Aug 2026

Area Sales Representative (Lagos) at BIC Nigeria

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BIC® products are known and appreciated all over the world for their quality, their affordability and ease of use. The ballpoint pen, the pocket lighter, the one-piece shaver are all part of the daily lives of millions of consumers. These products make BIC® one of the best known international brands, present in 3.2 million retail outlets, in more than 160 countries. As we explore the tremendous opportunities ahead, we have a need for dedicated and dynamic employees to help build our team.

We are recruiting to fill the position below:

Job Title: Area Sales Representative

Location: Lagos
Employment Type: Full-Time

The Role

  • Responsible for driving sales, distribution and in-market execution across an assigned territory, while building strong customer relationships and identifying opportunities to grow the FMCG business.

Main Responsibilities / Tasks

  • Generate sales order and ensure delivery of products in the assigned sales areas and outlets
  • Efficient retail redistribution of all BIC products (Lucky Stationery Nigeria) and effective coverage of relevant outlets in the assigned sales areas
  • Regular review of performance with the regional managers and customers in line with agreed target.
  • Develop coverage Plan for the territory.
  • Seek new sales opportunities within designated sales areas.
  • Flawless implementation of SFA and other projects in sales areas.
  • Flawless promotion execution and POSM deployment

Key Performance Indicators

  • Achieving sales targets; Volume and Value
  • Achieving coverage plan and number of new outlets listing
  • Frequency of orders and cash collection
  • Speed to shelf and high impact visibility
  • Strong Numeric and Weighted Distribution of BIC products (Lucky Stationery Nigeria) in the region.

Requirements

  • 3-5 years of relevant experience in FMCG sales or business development
  • Business and results-oriented with proven negotiation skills
  • Able to identify new sales opportunities
  • Understand the needs of customers and provide solutions
  • Smart-working, rigorous, well-organized, and analytical
  • A self-starter, working under pressure and a completer/finisher
  • Build strong relationships with both key external and internal customers
  • Energy and passion for achievement of own commitments and delivering company objectives
  • Able to influence and persuade others to take a specific course of action

Application Closing Date
Not Specified.




Method of Application

Submit your CV and Application on Company Website : Click Here


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