At BT Health & Diagnostics Centre (PPC Limited), we turn ideas into solutions and help businesses to create and implement exceptional user experience. We are specialized systems integrators.

We are recruiting to fill the position below:

Job Title: Media Strategist

Location: Lagos
Employment Type: Full-time

Job Summary

• The Media Strategist will be tasked with increasing the organization’s media footprint across traditional and offline touchpoints leading to favourable media positioning, visibility and influence in each operating territory.

Job Description

• Scan the media landscape for speaking opportunities, interviews and events that promote brand presence in each operating market
• Write highly engaging thought leadership pieces, OPED’s and advertorials that shape public opinion and amplifies brand’s local and regional influence
• Identify organic and paid media openings that promote brand visibility and recall
• Identify social causes & CSR activity that holds strategic value and media opportunity for brand value growth
• Identify media opportunities through relevant evolving issues in selected target markets
• Develop content for dissemination via press releases, media immersion and other distribution channels
• Serve as the organization’s media liaison;conduct press briefings and support new production introductions (route-to-market)
• Conduct offline targeted campaigns (B2B/B2C/B2G), and report on results
• Negotiate with media houses and agencies for best deals on organic and paid media buys
• Build and manage the organization’s media profile and presence
• Promote additional strategic projects to support new product launches and market storms
• Build long-term relationships with media influencers, gatekeepers and opinion leaders
• Appropriately manage the organization’s media budget for optimal returns
• Ensure that key messages align with vital business strategies

Job Requirements

• Demonstrable experience in driving media strategy within commercial markets (B2B/B2C)
• Must have extensive contacts within the media landscape
• Highly strategic with experience in identifying target audiences and devising media campaigns that engage, inform and change behavior
• Good knowledge of digital engagement
• Experience writing opinion pieces that shape perception and grow influence
• Strong analytical skills and data-driven capability
• Up-to-date with the latest trends and best practices in media marketing and impact assessment.

Application Closing Date
13th September, 2024.